The Director of Media will provide strategic communications counsel to the Cook County Health & Hospitals System (CCHHS) and execute a media relations strategy that builds awareness and credibility for the nation’s third largest public health system, both as a medical provider, training facility, safety net institution and employer.
Under the direction of the Executive Director of Communications, the Director of Media will lead efforts to raise the profile of the Cook County Health & Hospitals System, its services, facilities, leaders and training programs as well as its medical experts by leveraging existing local and national media relationships and fostering and developing new ones. The successful candidate will build a comprehensive media strategy, in concert with the organization’s strategic direction, policy initiatives and priorities, utilizing all media available, including but not limited to mainstream and industry print, broadcast and social media outlets.
The Director of Media will serve as the primary media contact for proactive and reactive stories, develop and pitch story ideas and build relationships with local and national media, including relevant trade publications. The Director of Media Relations will be expected to develop original story ideas as well as appropriately leverage current events, news stories and social media discussions for the benefit of CCHHS. The Director of Media Relations will serve as a key spokesperson for the System.
The Director of Media will organize press events, produce news releases, media briefs, fact sheets and other collateral material to promote or support CCHHS’s programs, services or positions. The Director of Media Relations will develop and execute a social media strategy that engages patients, media and health care professionals, CCHHS employees and the general public.
The Director of Media will play a key role in crisis communications and issues management and will be part of the Hospital Incident Command System (HICS). The Director of Media Relations will develop policies to guide the organization and its employees in all aspects of media relations.
The Cook County Health & Hospitals System’s mission is to deliver integrated health services with dignity and respect regardless of a patient’s ability to pay; foster partnerships with other health providers and communities to enhance the health of the public; and advocate for policies that promote the physical, mental and social wellbeing of the people of Cook County.
CCHHS is comprised of two hospitals, John H. Stroger, Jr. Hospital and Provident Hospital, a robust network of more than a dozen community health centers, the Ruth M. Rothstein CORE Center, the Community Triage Center, the Cook County Department of Public Health, Cermak Health Services, which provides health care to individuals at the Cook County Jail and the Juvenile Temporary Detention Center, and CountyCare, a Medicaid managed care health plan.
The system cares for more than 300,000 patients each year and its physicians are experts in their fields, committed to providing their patients with comprehensive, compassionate and cutting-edge care. Today, CCHHS is transforming the provision of health care in Cook County by promoting community-based primary and preventive care, growing an innovative, collaborative health plan and enhancing the patient experience.