Achieves goals and objectives while working within established budgetary guidelines. Manages equipment, supplies and FTEs.
Maintains staff by recruiting, selecting, orienting and training employees. Maintains a safe, secure and legal work environment. Schedules staff according to the changing needs of the department and patient acuity.
Accomplishes results through staff by communicating job expectations, planning, and monitoring and appraising staff performance, coaching, counseling and disciplining employees. Uses policies, procedures and standards to enforce expectations and desired productivity.
Contributes to successful outcomes and project completion by working with others individually and through participation in assigned committee meetings.
Communicates effectively, both verbally and in writing and with all customer groups including physicians, outside referral sources, managers and staff departmentally and interdepartmentally in order to achieve departmental and organizational goals. Accomplishes required written and statistical reports by deadlines and is able to present and use data for required monthly meetings, reports and decision making.
Understands regulatory requirements of all agencies that review areas of responsibilities. Maintains areas of responsibilities in survey ready status at all times.
Plans, develops and implements new programs or policies that promote the organization both internally and externally.
Department Specific Competencies:
Conducts market research including analyzing financial, technological and demographic data to capitalize on market opportunities.
Develops and implements comprehensive marketing plans and programs to meet the facilities short and long term goals.
Oversees all advertising and marketing of programs including the development of all marketing materials and online advertisement
Continuously monitors the effectiveness of new and existing marketing plans and strategies. Meets with marketing representatives to determine best approaches to achieve and maintain goals.
Represents the facility with business leaders, physicians, community and the media.
Integrates marketing efforts with Admissions and Billing. Understands Admission criteria and insurance plans.
Works closely with CEO and the Board of Directors and serves as a liaison between them and outside agencies.
Consults with leadership of hospital departments to collaborate in regards to marketing and business plans.
Contracts with private insurance payors in order to generate increased referrals.
Negotiates annual rate increases to meet the increasing financial demands of the hospital.
Monitors external and internal environment for development of new market segments.
Responsible for marketing programs to a set territory as well as monitoring marketing efforts in all territories assigned to marketing staff.
Develop marketing campaign for new services. This includes formulating a specific budget and expenditure for each.
Assists in developing an ongoing service excellence/guest relations programs for employees.
Assists in planning any event that highlights hospital services.
Assists in developing an evaluation process to gain feedback from constituents.
Coordinates marketing efforts in accordance with the facilities goals and objectives while working closely with corporate leadership to provide corporate structure to all programs.